Google Looks for Secure Certificates
Google looks for Secure Certificates. Google is trying to improve the safety and security of information on the internet by looking to see if web sites have Secure Certificates installed. If a site does have a Secure Certificate installed (Also called SSL, and represented by the HTTPS in the address bar) it will be used as a ranking signal.
How much will it help? According to Google it will not count nearly as much as good content, It will be one of the minor factors (along with about 200 other factors Google uses to rate web site).
According to Google:
For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.
Here are some basic tips to get started:
- Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
- Use 2048-bit key certificates
- Use relative URLs for resources that reside on the same secure domain
- Use protocol relative URLs for all other domains
- Check out our Site move article for more guidelines on how to change your website’s address
- Don’t block your HTTPS site from crawling using robots.txt
- Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.
If you are interested in getting SSL Certificates for your site, you can get them here, or you can contact us and we will help you get and install the certificate.